Wednesday, April 6, 2011

Something Different in the World of Homogenized Music



Putumayo Music 

 With the world in such turmoil, one might expect the artists of the world would tap into the pain and anguish of others to create great works especially with music. Some of America's greatest works found ways to capture the sentiment of the people to motivate and express emotion. These days radio stations have become increasingly homogenized opting to play the same 20 songs all day long. So, I went on a search to find music that captivated me and stumbled upon Putamayo. 

"Guaranteed to make you feel good" is what Putumayo World Music proclaims as its slogan. Since its inception, the company has been true to its word.

At Putumayo, the people truly care for the countries of the artists they spotlight. As a result, a portion of the proceeds go to support various aid programs. Listeners can enjoy the music and help. By bridging the gap between old world traditions and contemporary rhythms, the melodies, and sound allow the listener to embark on a cultural odyssey. 

"One World, Many Cultures"

For those uncertain where to begin in Putumayo's catalog, "One World, Many Cultures" provides a sampling of the label's most popular artist collaborations. Ziggy Marley, Idan Raichel, Willie Nelson and Cheb Mami are just a few of the artists who lend their voices to the project. The music communicates a message of optimism and unity. The playlist is as upbeat as a child on a sugar high, yet it never comes down. It leaves the listener craving more.

"The Idan Raichel Project"

Originating in Israel, where many believe that God's chosen people reside, the Idan Raichel Project emerged three years ago. At 27, Idan Raichel lead an ensemble cast of musicians by creating and producing music. Like calming waters lapping against the beach of intolerance, the group's message resonates in the minds of people all over the world. In Israel alone, the album has been certified platinum three times. The troupe intermingles Ethiopian and Hebrew folk music, illustrating how collaboration between different ethnic tribes can yield remarkable results. The CD plays like a symbolic narrative that speaks to a higher power, tradition, history and the overwhelming power of love. People come away from CD clinging to the idea of prolonged peace in the Middle East.


"Acoustic Africa"
From the sun-kissed beaches along the Ivory Coast to the birthplace of Nelson Mandela, "Acoustic Africa" gives a glimpse into the true African spirit. The CD beckons listeners to abandon preconceived notions about the continent and experience the cultural safari that makes Africa so unique. These are different native tongues, countries and customs, but the message conveyed is one voice. With the sincerity of a malnourished babies' cry, the choirs touch the listener even if they don't necessarily understand the words.

"Radio Latino"
"Radio Latino" spotlights an eclectic mix of the most popular alternative and rock artists. Among the artists featured is Las Orishas, who was dubbed by Time magazine as "one of the 10 most important groups outside the U.S.". Hailing from the culturally rich island of Cuba, the group effortlessly blends Cuban son with hip-hop rhythms. Not to be outdone is Latin Grammy winner Jorge Moreno. Young and hip, giving a voice to American-born Cubans, Jorge tackles love triangles with a twist. With the intensity of spicy mojo chicken, the music draws in the listener, enveloping the senses. Other artists spanning from as far as Spain and Venezuela chime in, bringing the warmth and creativity of the Latin world to the masses.


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